25 min listen
328: Shifting Into Position Post-Acquisition
328: Shifting Into Position Post-Acquisition
ratings:
Length:
48 minutes
Released:
Jan 20, 2023
Format:
Podcast episode
Description
On your mark… Get set… Acquire a company! An acquisition announcement garners a lot of excitement, but the real challenge rests in everything a company does afterwards to ensure that brand equity isn’t lost and that customers aren’t confused. Want an acquisition playbook? Here’s the kicker, no two acquisitions are the same. Luckily for our listeners, we have three fantastic CMOs with multiple acquisitions under their belts, here to share their strategies and best practices when it comes to effectively pivoting post-acquisition. With wisdom from Julie Feller of U.S. Legal Systems, Isabelle Papoulias of Mediafly, and Kristen Russel of symplr, this episode is not to be missed—tune in! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/
Released:
Jan 20, 2023
Format:
Podcast episode
Titles in the series (100)
2: RTU: Brand Authenticity - Guest, Lee Applbaum, CMO, Patron Spirts: How Patron Spirits Keeps Pouring It On by Renegade Marketers Unite