As business owners it’s way too easy to think we have to invent what the customer wants for us to have continued success. What if I told you that for us, it became one of the things that held us back on our road to our $200 million dollar business. Listen/watch to hear the biggest sales mistakes from someone who's garnered billions of views and sold through more mediums than you can count on your hand.Hit us up on IG! @ladyboss & @realbrandonpoulin I Can't Believe They Said That:“No one benefits from your product or service until a sale is made.” -BP“The webinar is the set.” -KP“There is no strategic advantage to being in the middle price wise.” -BP“If you are not talking about something that is overcoming an objection, it’s literally just fluff.” -KP“Your customers will write your ads for you.” - BP“The best way to overcome and break beliefs for people is stories and analogies.” -KPKey Moments:How to maximize the use of testimonies in the selling process. (17:53)Learning the best way to tell your story in a sales presentation. (24:25)Forming a pain and dream bank. (27:20)The “You might be thinking” strategy. (32:06)Bringing your value items to life for customers. (53:03)The Mistakes:Mistake 1: Not actually giving your customer what they want by guessing what they want. (7:53)Mistake 2: Showing people testimonies that don’t overcome the potential customer’s objections. (20:08)Mistake 3: Creating solutions instead of problems for my customers. (35:38)Mistake 4: Using a 5 day challenge to fulfill a customer’s problem. (45:55)Mistake 5: Listing off your value stack without explaining the benefits of each value item. (49:00)Resources: The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell