Cie Nicholson & Lori Tauber Marcus, members of The Band of Sisters, join The CPG Guys in this podcast episode to discuss their new book “You Should Smile More: How to Dismantle Gender Bias in the Workplace.” The authors are part of a collective of former PepsiCo female executives that also includes Dawn Hudson, Mitzi Short, Angelique Bellmer Krembs & Katie Lacey.To learn more about The Band of Sisters, visit: http://thebandofsisters.comTo purchase “You Should Smile More” visit: https://a.co/d/39P9CjpTo Follow Cie Nicholson on LinkedIn visit: https://www.linkedin.com/in/cienicholsonTo follow Lori Tauber Marcus on LinkedIn visit: https://www.linkedin.com/in/loritaubermarcusCie & Lori answer these questions:1) You’ve structured the book into sections that identify spheres where gender inequality often runs amok for professional women and then you provide recommendations on how three different archetypes might respond to these situations. What are each of the three archetypes and their important to addressing these issues?2) Your book includes a great deal of research supporting your arguments. How did you go about sourcing all of this rich academic material and how did you divide up the responsibilities between each of the contributing authors?3) While we can’t cover each of the components in each section of the book, we’ll give our audience a flavor of why the book is so important in identifying areas where the inequity exists. With each of these, we’d love you to frame the issue and share how you recommend each archetype address a solution. Let’s start with language. How and why is gender-biased wording, particularly casual language, an unacknowledged way a company maintains institutional inequality?4) Why does the term used in the name of your book “you should smile more” really not come from a constructive place?5) Why and how are men disproportionately given credit for great ideas?6) Should women break into conversations or invite themselves to social events where they were not originally invited?7) Why should women know their worth and how should they use that knowledge to advance?8) How does “counting the room” increase the likelihood of success in driving DEI objectives?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRetailWit Website: http://retailwit.comNextUp Website: http://NextUpIsNow.orgDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.  CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.