First of all, what is a viral reel? Truly it may not be your best goal. Because your business isn’t likely to grow from one viral reel. Now, if you were doing a TEDx talk and it got 10M views, that’s going to help your business. 00:00 What’s the difference? The credibility that provides authority that then makes you the go-to expert.  And.. you have to remember that if you don’t have a call-to-action that is obvious when people land on your website, or when they link to your profile, still a viral reel isn’t what you want… yet.  But let’s say for the sake of this podcast, you’ve lain the foundation. You have a freebie that people want and ask for all the time. Or listen, they don’t have to ask for it by name. But they do have to ask for the solution to a problem that your freebie clearly solves and by a name they recognize as doing exactly that.  Hey, by the way, if you’re a gym owner or studio, trainer or health coach and you’re offering a complimentary session or call? It’s too big a step for someone who doesn’t know you, so step back and let’s find a better answer for you.  Freebie  02:45 What’s the recipe for a viral reel? You never know.  But you might be discovered or shared if you’re smart with hashtags and congruent from content to hashtags.  So, the safest, surest, steadiest way to grow (and potentially win instead of spending $$ on lottery tickets that are a million to one) is this:  Create content that educates, inspires, and entertains.  05:30 Viral Reel #1: Educate your audience  You can point to words, jump into different scenes, or just talk straight to the camera.  06:58 Viral Reel #2: Inspire  Do they want to grow old better than others? Then show them examples of how to do it. You can create reels sharing images of older adults doing amazing things, of sites and accounts that share adults doing amazing things, or do a video of you introducing say 5 unique individuals.  08:12 Viral Reel #3: Entertain your audience Yes, you do have to be creative here. An entertainer changes costume, changes the type of songs in the set, does some old favorites but also throws in something new.   You’ve got to be similar.  For more help with content creation that finds you real, not fake clients, check this out  https://www.flippingfifty.com/5-day-fmm-specialist-challenge-opt/ Other Resources:  Marketing to Women: fitnessmarketingmastery.com/copywriting-course Flipping 50 Menopause Fitness Specialist:  flippingfifty.com/specialist    Other Episodes You Might Like:  Social Media Advice for Fitness & Health Pros #303  3 Reasons Your Social Media Isn’t Working Personal Trainers: How to Boost Your Social Media Engagement VOTE NOW!  Choose your favorite podcast title: https://debraatkinson.typeform.com/to/F0MdiZBv