There are certain types of stories that have been told for thousands of years but never get old because we relate with them so well. How can the discovery of archetypes by Jung help you create content that always resonates with your audience? What are the 7 archetypes? In this episode, I discuss why story archetypes are everywhere around us and share how you can use a template to take advantage of them.   3 Things We Learned From This Episode All successful marketers use archetypes because our subconscious connects with them, and it’s easier to persuade when you help the reader relate. The seven archetypes are: the quest, the underdog, the rebirth, the comedy, the tragedy, and the rags to riches. Each archetypes comes with a unique, relatable pattern that can be used in a variety of mediums. For example, the quest is one of the most commonly used archetypes in the world of digital marketing. All you need to do is to find the right archetype that fits your story and the story of your audience.   Archetypes are used by all successful online storytellers. They serve as tools to make your content more relatable. We see archetypes everywhere-- in books and movies, as well as call to actions, sales pages, and social media content. The trick is to find the archetype that resonates best with your audience and personality.