A few times people have singled out one interview of mine as a great example of someone using short stories brilliantly. That episode was 107, and it was with Greg Satell. Greg’s work has appeared in Harvard Business Review, Barron’s, Forbes, Inc and Fast Company, and he is considered one of the foremost experts on innovation today. Greg also speaks around the world on these topics and works with leading organisations too. What I wanted to do in this show, was firstly to give you a practical structure you can use yourself, and then to illustrate using examples from this interview with Greg, how you can utilise stories in different ways as a speaker, and indeed a writer to engage and inspire your audience.  I’ve put the link to the full interview with Greg in the show notes, and if you haven’t yet listened to that one, then I highly recommend you check it out next.  Enjoy!   What you’ll discover: A short story structure you can use  How to use a story to engage your audience with  complex and abstract concepts.  How to use a story to illustrate a problem and your solution.  How to use a string of story examples to dismantle a myth and shift perspective.  How to use a story to inspire action  The importance of ‘show’, rather than tell.  Why you need to grip the audience out of the gate   All things Greg: https://thespeakingclub.com/episodes/tsc/107 https://www.GregSatell.com Social media: @DigitalTonto Email: innovate@digitaltonto.com   Books*: Mapping Innovation by Greg Satell Casc ades: How to Create a Movement that Drives Transformational Change by Greg Satell   Resources: Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts: Share this show on Twitter, Facebook or LinkedIn.   To help the show out: Leave an honest review at www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)