We all want our talks and messaging to have punch, to take our audience closer towards saying ‘yes’ to our idea, change, product or service. But that won’t happen unless we understand and include what I call ‘the big idea’. When I’ve taught this concept to people I’ve seen the lightbulb go on, and it helps them to shape not only their talk, but the other messaging around what they do.  That’s why I wanted to share it with you.  Enjoy!   What you’ll learn: What the ‘big idea’ is. Why you need to get clarity on your ‘big idea’.   The big problem with the big idea. How you solve the big problem. The three audience segments you are communicating with. Where you should use the ‘big idea’. And more!! Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk Thanks for listening!   To share your thoughts:                                                   Leave a comment below. Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.  Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)