In this episode you'll learn how to leverage the power of a book as a marketing tool to increase your sales and grow your business. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Dean in this episode: How to use a book to start a conversation with your ideal target market How to more easily get your message in front of more leads and prospects What you can do with a book to increase your sales and grow your business Creating a bigger vision Why a short little book can be the catalyst for a million dollar business How to trigger desire for your book