29 min listen
Steve Gordon: Creating a Buzz with Your Book
FromBE THAT LAWYER
ratings:
Length:
38 minutes
Released:
Apr 17, 2023
Format:
Podcast episode
Description
In this episode, Steve Fretzin and Steve Gordon discuss:Why you should write a book (and how it can help your law firm grow). Changing your introduction and cementing your place as the expert. What it takes to write a book today. Using your book to get the right kind of clients. Key Takeaways:You can build your network and get referrals by sharing information. Writing a book allows you to disseminate that information more widely and effectively.Be a part of an organization that works to lift one another, not just lift yourself. The perceived hardest part of writing a book is actually the easiest part of it - writing it. There is a pattern and a structure that works well to reach audiences. You know your content and you are the expert. Your client doesn’t want a textbook, they want a transformation. Show them the transformation and the process. That makes a great lead-generating book. "There is no way to contain all of your expertise and give it all away in a 100 to 150 page book. That's not the purpose of a book." — Steve Gordon Thank you to our Sponsors!Legalese Marketing: https://legaleasemarketing.com/Moneypenny: https://www.moneypenny.com/us/Practice Panther: https://www.practicepanther.com/ Episode References: The Ultimate Sales Letter by Dan Kennedy - https://www.amazon.com/Ultimate-Sales-Letter-4Th-Customers-ebook/dp/B004J35JFU/ Connect with Steve Gordon: Website: https://milliondollarauthor.io/LinkedIn: https://www.linkedin.com/in/gordonsteve/Twitter: https://twitter.com/steve_gordonFacebook: https://www.facebook.com/stevegordononlineGet Steve Gordon’s Latest Book, Jumpstart Your Own, and More Here: https://milliondollarauthor.io/bethatlawyer Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Released:
Apr 17, 2023
Format:
Podcast episode
Titles in the series (100)
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