For today’s episode of the Purpose and Profit Podcast, I’m so happy to be joined by a very special guest, Yancey Strickler. He’s an author, entrepreneur, speaker and thought leader. He’s also the co-founder and former CEO of Kickstarter and the creator of a framework, Bentoism, which he shares in his book: This Could Be Our Future: A Manifesto for a More Generous World. Sign up for Yancey’s newsletter here: https://www.ystrickler.com/ In this episode Yancey and I discuss: The key perspective that will enable you to create a workplace culture without fostering organizational anxiety. The most dependable way to maintain core values throughout leadership and employee turnover within a company. The surprising reason why changes needed for decarbonization will happen. The message to our generation from a moderate time traveler set back from 2050. What today’s business leaders can learn from JFK. The secret to moving beyond the randomness of life, and tapping into fully intentional decision making. Takeaways from this episode: Take time to question the way things are done, and be intentional about how you’re operating your company. Question the status quo to determine if it’s the right way forward, or if there is a better way. Employees and consumers are in a position to create the most pressure for change. Use the power you have. As a consumer, and employee, use your dollars and voice to support the change you want to see. The marketplace for all categories continues to be more crowded. To be successful, you’ll need to define who you are and who you aren’t. In each category, there is a low price leader, and there is a most loved leader. Becoming the most loved has to do with values and unselfish thinking on behalf of the company. References: This Could Be Our Future: A Manifesto For A More Generous World by Yancey Strickler: https://www.amazon.com/This-Could-Our-Future-Manifesto-ebook/dp/B07P9MTN2F/ref=sr_1_1?dchild=1&keywords=this+could+be+our+future&qid=1616616837&sr=8-1 http://www.bentoism.org/ Built to Last: Successful Habits of Visionary Companies by Jim Collins: https://www.amazon.com/Built-Last-Successful-Visionary-Essentials-ebook/dp/B0058DRSHW/ref=sr_1_1?dchild=1&keywords=Built+to+Last%3A+Successful+Habits+of+Visionary+Companies+by+Jim+Collins&qid=1616616878&sr=8-1 Good to Great: Why Some Companies Make The Leap And Others Don’t by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others-ebook/dp/B0058DRUV6/ref=sr_1_1?dchild=1&keywords=Good+to+Great%3A+Why+Some+Companies+Make+The+Leap+And+Others+Don%E2%80%99t+by+Jim+Collins&qid=1616616902&sr=8-1 Public Benefit Corporation is a legal tool to create a solid foundation for long term mission alignment and value creation. It protects company missions through capital raises and leadership changes, creates more flexibility when evaluating potential sale and liquidity options, and prepares businesses to lead a mission-driven life. B Corporation certification is a third-party validation of a company’s current practices in fulfilling a certain threshold of considering stakeholders beyond shareholders: consumers, suppliers, community and the environment. Each year certified B Corporations get a score on their performance. Being a B Corporation is not legally binding like a PBC (a company can choose to stop being a B Corporation without legal ramifications). Tariq Fancy op-ed: https://www.usatoday.com/story/opinion/2021/03/16/wall-street-esg-sustainable-investing-greenwashing-column/6948923002/ The Uninhabitable Earth: Life After Warming by David Wallace-Wells: https://www.amazon.com/Uninhabitable-Earth-Life-After-Warming-ebook/dp/B07GVPFH5V/ref=sr_1_1?dchild=1&keywords=The+Uninhabitable+Earth%3A+Life+After+Warming+by+David+Wallace-Wells&qid=1616616930&sr=8-1 Yancey Strickler’s Interview with David Wallace-Wells: https://ideaspace.simplecast.com/episodes/author-david-wallace-wells-on-the-new-economics-of-the-climate-Pj3bMhlk Greta Thunberg: https://en.wikipedia