Neda Nia is the Chief Product Officer at Stibo Systems, a master data management company whose purpose is to deliver better data, better business, and a better world. As part of their data management suite of solutions, Stibo Systems has innovated tools that help clients track and achieve their sustainability and ESG goals. These tools enable clients to evidence their ESG performance, create supply chain transparency, and share reliable sustainability data with stakeholders. Neda and I met last year at the Stibo Systems annual conference, where I gave a keynote for their clients on how to create an effective ESG strategy. In this episode we discuss: ●      The ABC’s of master data management (MDM) ●      Why sustainability data is important ●      A sustainability data business case walkthrough Key Takeaways: ●      Before embarking on a journey, it’s important to start with a vision and an intention. Why do you want to take this journey? What about the journey is important to you? Where do you want to end up? The same principle holds true when developing a company's sustainability strategy. Once you have a vision, you’re able to clarify goals and a path to get there. You’re able to determine the most important metrics to assess your current standing, and to track your progress. If you don’t know where you want to go, it’s unlikely you’ll get anywhere remarkable. ●      Don’t let perfection get in the way of progress. While it’s important to have a vision, know that the journey will be messy. Anytime you’re charting new territory and paving a path to a new destination, there will be twists and turns in the road. Each turn is a lesson learned. Each twist is a pivot toward your goal. Expect that those unpaved roads are filled with bumps, and bravely start the journey anyway. What a privilege it is to be an explorer, charting a new journey of what’s possible. While changing ourselves—and the world—along the way.  ●      Never underestimate the impact of small acts. When done consistently over time, and collectively across multiple individuals, huge shifts happen. Consider the snowflake. A single snowflake is tiny. And yet, over a few hours, when snowflakes are added together, they can blanket a mountain.  References: ●      Connect with Neda on LinkedIn ●      Stibo Systems  ●      Oatly ●      Watch this video about how Stibo Systems worked with Oatly Connect & Share: If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading them!  If this episode resonated with you, I ask you to send it to a friend. Help bring even more visibility to these leaders that are using business as a force for good! Subscribe to the Purpose and Profit newsletter to make sure you don’t miss future episodes. This podcast is for you, the listener. I’d love to hear what resonated with you, or if you have a suggestion on who would be a great guest for this show. Please send me a note at info@KathyVarol.com.