On today's episode, Jeff is talking to Michael LaFido, a luxury specialist who has a platform where he teaches. He flies all over the country and speaks. What does it mean to think like a marketer? What limiting beliefs do you have that you need to let go of to move to the next level? Tune in now.   Episode Highlights: Michael LaFido talks about his podcast, luxurylisting. Jeff asks Michael to tell his story and how he got into the business and to where he is now.  He used to be a highschool P.E. teacher and football coach. He shares the unlikely way he got into part-time real estate and launched his speaking career. He started creating products to educate.  In 2016, Michael launched his luxury designation.  Jeff asks Michael to share about his career as a P.E. teacher. How do you leverage a brand to help get you out of the gates? How do you become a top producing agent while working another job? Michael shares his experience. Micheal shares the lightbulb moment when he started to shift to luxury. Mailers with obnoxious funny letters? Jeff and Michael discuss the ins and outs of his strategy and how others told him they were cheesy and wouldn't work.  When you grow your knowledge, you will grow your confidence.  Who are you hanging out with? Why does it matter and how does it influence you? Jeff talks about how Michael’s journey debunks a lot of things agents think and say. How does an agent who feels boring or like they don’t have a good story?  How do you continue to work on yourself? Michael goes through some role-play scenarios and how he processes them. Jeff asks how to reply to a listing agent who objects to someone else sharing their listing? Michael shares a story about his intern and re-posting listings. A few months ago, Tyler Hassman was on this podcast. He is a TikTok guide and hoes to listings and creates content; He has created a bigger business in one year than many have in 20; Check it out on Episode  #165. What is your story? How do you leverage it and how does it work within a team? Michael talks about how they use Social Media platforms to attract more luxury. How will people in the luxury market analyze you? A lot of people think you have to look a certain away and play a certain part in luxury. Is it true? How do you crack into luxury? It can be an uphill battle unless you’re going to think outside the box and be up front. Michael gives great advice.   3 Key Points: How can agents think more like a marketer than a real estate agent? Michael explains the importance and how it led him to success. There are many limiting beliefs that many agents or brokers think- you have to be with a certain brand, have to be license a certain amount of years , live a certain place, drive a nice car, etc. etc. How do you break the mindset? Lean into your authenticity and grow your knowledge to grow your confidence. Michael advises this is much more important than the superficial things that agents get caught in. Resources Mentioned:  Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Michael LaFido https://marketingluxurygroup.com/ https://luxurylistingspecialist.com/ https://luxurylisting.podbean.com/ michael@marketingluxurygroup.com https://www.youtube.com/c/Marketingluxurygroup