63 min listen
64 - Michelle Miller, K18
64 - Michelle Miller, K18
ratings:
Length:
38 minutes
Released:
Dec 14, 2022
Format:
Podcast episode
Description
In our last episode of 2022, Conor sits down with one of Glossy’s Top Marketers of 2022: Michelle Miller, SVP of Global Marketing at biotech-backed superstar K18 Hair. We start by learning why K18 prioritizes top-of-funnel brand marketing over paid advertising, and Michelle emphasizes the importance of fostering your core community—which, for K18, has always been professional hairstylists. We then hear what qualities Michelle looks for when joining a brand, and the characteristics of good founders, before learning how Michelle recruits her own “team of geniuses.” Next, we dive into Michelle’s career background and unpack how influencer marketing has evolved since her early days pioneering the space at Too Faced. We discuss K18’s approach to TikTok, before switching gears to explore the challenges of hyper-growth. To close the show, we learn what’s next for K18, and Michelle gives advice to those looking to achieve similar success.
Released:
Dec 14, 2022
Format:
Podcast episode
Titles in the series (100)
19 - Scott Sassa, Milk Makeup: <p><span style="font-weight: 400;">In Episode 19 of Earned, Conor sits down with Scott Sassa, entertainment titan turned makeup mogul. Scott’s previous roles include President of Turner Entertainment, CEO of Marvel, and President of NBC Entertainment—t... by Earned: Unlocking the Power of the Creator Economy