Nobody really cares about your story. Rather than hear your story, they want to be invited into a story where they can play the hero. Disney has excelled by inviting people into a story. But do you have to be Disney to create a story people want to be a part of? Of course not. And Donald Miller joins Creating Disney Magic to talk about how your business can build a story around your brand. Don's new book, Building a StoryBrand teaches you how to invite people into a story and clarify your message so customers will listen. In this episode, Don not only breaks down the StoryBrand Process, he examines how Disney has created used the story plot idea for not just Disney World, but for individual rides within the park. Get a copy of Building a StoryBrand HERE. Learn how your organization can use this process to invite customers into a story your brand can deliver upon. If you missed it when I was a guest on Donald Miller's podcast, you can hear it here.