Lee Cockerell is known as the lovable leader from Walt Disney World, but that wasn't always his reputation. Lee was so tough on those around him he was known as the Doberman. Back then, Lee was not managing his reputation and he became known as someone you may not want to work with. 
Lee will tell you he is no longer a Doberman, he is now a Cocker Spaniel. He changed his mindset and the way he worked with other people. Eventually, he built a reputation as a great leader. In this episode of Creating Disney Magic, Lee offers advice on how to manage your reputation.