Donald Miller, author of Building a StoryBrand, returns as a guest on Creating Disney Magic to talk about why people are ignoring your brand.  Every piece of marketing you do should communicate how you can help people survive and thrive and do so simply so customers will not have to burn calories to process the information.  Unless your message is aimed at helping them survive and thrive, customers will ignore you.  If your marketing makes people think too much, they will ignore you.  In this episode, Don Miller breaks down how Disney applies these concepts to get loyal customers who return every year.  If you are struggling to attract customers, you do not want to miss this episode. Don Miller will explain these concepts in a way to help you clarify your message.  Get a copy of Building a StoryBrand. Visit StoryBrand.com to find out more about Don Miller and get more StoryBrand resources.