Sandy McMaster of McEnearney Associates in Alexandria, Virginia, is Matt and Garrett’s special guest today. One of Matt’s coaching clients, Sandy is a ‘rock star’ who has created an incredible brand that has greatly improved both her business and her life. In this episode, she shares her fascinating brand journey and offers valuable insights and advice for listeners to help them do the same.   As she recounts her journey, Sandy emphasizes the need for authenticity and knowing your ‘why’, and describes the ‘unlock’ that more than doubled her business. She also discusses the team she has built, some resources that have proven helpful, the importance of understanding how others interpret you and being able to articulate your value. The tactics she uses, such as her highly popular videos and how she started them, are explored as well. Sandy McMaster has gone from experiencing a decade of relative frustration in real estate to absolutely loving it through her commitment to branding, enjoying great success along the way. As she so clearly demonstrates today, the same can be true for you, and listening to her story here today could very well be the first step on your own journey.   Episode Highlights:     Sandy and her brand journey   Three questions to answer when determining your brand purpose   The importance of authenticity and knowing your ‘why’   The ‘unlock’ that more than doubled Sandy’s business   Reviewing your business plan and life list   Sandy’s team   Gino Wickman’s book, ‘Traction’   Storybrand   Understanding how others interpret you   Some of Sandy’s tactics   Articulating your value   Quotes:   “I want so much to make this business not just financially fulfilling, but personally fulfilling.”   “Bless Ninja!”   “You’ve got to be authentically you.”   “Every single person listening has a personal brand.”   “Not everybody is your client.”   “This takes time, effort, creativity - you cannot stop.”   “I get one life. I’m going to live this without wasting any of my potential.”   “I spent a decade really spinning in this business.”   “Get it, want it, capacity to do it.”   “So long as you’re genuine, it’s okay if it’s not perfect…just put it out there.”   “Your tribe is looking for you. You have to allow yourself to be found. Go for it.”   “In real estate, I know who my people are. And if you’re not for me, I can find your person.”   “When you stop being for everybody, you can literally help anybody.”   “Stop advertising, start branding. Build the businesses you love.”   Links:   www.TheNinjaSellingPodcast.com Email us at TSW@TheNinjaSellingPodcast.com Ninja Selling www.NinjaSelling.com @ninjasellingofficial Ninja Coaching: www.NinjaCoaching.com @ninja.coaching Garrett garrett@ninjacoaching.com @ninjaredding Matt matt@ninjacoaching.com @matthewjbonelli     Sandy’s homepage:   https://www.sandymcmaster.realestate/   Authentic Agent homepage:   https://www.authenticagent.realestate/