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Infusing more Personality Into Your Brand With Kira Hug

Infusing more Personality Into Your Brand With Kira Hug

FromGo-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs


Infusing more Personality Into Your Brand With Kira Hug

FromGo-To Gal with Jaclyn Mellone: Online Marketing + Mindset for Female Entrepreneurs

ratings:
Length:
55 minutes
Released:
May 31, 2020
Format:
Podcast episode

Description

Episode #124. Do you know your brand personality? Big or small, conversion copywriter Kira Hug says that you do have a brand personality whether you know it or not. While having a personality-driven brand may not be a new concept, it’s certainly more important with everyone crowding in on the internet right now. So how do you start building a personality-driven brand that grabs (and holds!) the attention of your audience? Queue this episode and listen as Kira teaches us to stretch our imaginations and make branding and our businesses even more fun. In This Episode You’ll Learn:How to beta-test your brand in order to invest your time and money wiselyWhat makes your brand stand out in an overcrowded spaceThe ‘brand living room’ exercise that will help you define your brand personalityHow to incorporate attention-grabbing themes into your sales emailsFavorite Quotes“Our spaces are getting more crowded, which is why old messages aren’t working. The only thing that’s grabbing attention and holding it is allowing your market to identify with you as brand. That identification is formed when you show your brand personality and values in a unique message.”“If you’re like, ‘I don’t think my brand has a personality.’ I’d say it does. Every brand has a personality large or small. If you don’t define it, it will just be defined for you.”“Whenever we can stretch our imaginations, roleplay if you will, it makes our brand a little bit more fun. And when we’re having a little bit more fun, the copy is probably more fun to read.”More About Kira:  Kira is a personality-driven conversion copywriter, a strategist, and a proud book nerd. She has previously worked with global brands like Estee Lauder in the global store design department and served as the Marketing Director for the venture-backed startup ActionableBooks.com and a handful of global nonprofits.Kira is the co-host & co-Founder of The Copywriter Club. Currently, she hosts the ‘Your Daily Hug’ show on Snapchat, where she dishes out daily copy and business advice and inspiration.A hardcore Pisces, Kira lives in Brooklyn with her husband and two toddlers.Find Kira:FacebookInstagramTwitterWebsite
Released:
May 31, 2020
Format:
Podcast episode

Titles in the series (100)

Stop waiting for momentum, start creating it! Go-To Gal is a Top-100 Marketing Podcast designed to help you BECOME a sought-after expert (from the inside out). We talk about mindset, strategy, and even the tactics. This show is all about helping you create the momentum that builds both your business and brand as the go-to authority. This year we were featured in Forbes as one of the "21 Podcasts for 2021!" They said "Host, Jaclyn Mellone, instantly becomes your best friend when you listen to her episodes. A mix of expert interviews of go-to women that you must know, to coaching, and stories - this podcast is like a warm cup of tea to calm you down paired with a funfetti cupcake to make you smile. Jaclyn’s warm personality will have you binging on episode after episode." If you're ready to overcome self-doubt, stand out from the crowd, and make bank by becoming the go-to authority in your space, this is the show for you! Want my free 30-Days of Authority Building Action Plan? jaclynmellone.com/plan