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#138: How to Use StorySpotting™ to Create Irresistible Brand Stories

#138: How to Use StorySpotting™ to Create Irresistible Brand Stories

FromBusiness of Story


#138: How to Use StorySpotting™ to Create Irresistible Brand Stories

FromBusiness of Story

ratings:
Length:
69 minutes
Released:
Mar 31, 2018
Format:
Podcast episode

Description

For many organizations, the hardest part of telling their brand story is finding it. We experience so much every day that it’s often difficult to realize which events are the pivotal ones that define our brand's story. more If you want to tell a fantastic story that truly connects with your customers, you have to stop looking for the story and start finding the scenes – those small moments that change everything.   That's why today's episode is all about sorting the good stories from the great.  Advertising creative director and filmmaker, Chris Nolan, shares his StorySpotting™ technique that has helped him become an Emmy Award-winning film director and brand strategist. Chris has directed brand storytelling campaigns and commercials for Fortune 100 companies, Disney and Google, and has won countless advertising awards.  Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.  
Released:
Mar 31, 2018
Format:
Podcast episode

Titles in the series (100)

The Business of Story helps sales and marketing leaders excel through the stories you tell. Hosted by Park Howell, known as the world's most industrious storytelling, this weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 business storytelling podcast according to Feedspot. #StoryOn!