45 min listen
#138: How to Use StorySpotting™ to Create Irresistible Brand Stories
#138: How to Use StorySpotting™ to Create Irresistible Brand Stories
ratings:
Length:
69 minutes
Released:
Mar 31, 2018
Format:
Podcast episode
Description
For many organizations, the hardest part of telling their brand story is finding it. We experience so much every day that it’s often difficult to realize which events are the pivotal ones that define our brand's story. more If you want to tell a fantastic story that truly connects with your customers, you have to stop looking for the story and start finding the scenes – those small moments that change everything. That's why today's episode is all about sorting the good stories from the great. Advertising creative director and filmmaker, Chris Nolan, shares his StorySpotting™ technique that has helped him become an Emmy Award-winning film director and brand strategist. Chris has directed brand storytelling campaigns and commercials for Fortune 100 companies, Disney and Google, and has won countless advertising awards. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.
Released:
Mar 31, 2018
Format:
Podcast episode
Titles in the series (100)
#6: Why is Storytelling Biologically Important for Survival? With Paul Zak: Dr. Paul Zak of the Center for Neuroeconomics Studies joins The Business of Story this week to discuss the implications of the scientific proof that we are biologically wired for story. by Business of Story