In this episode, you’ll learn: The importance of being clear with the purpose of your challenge How to make your potential clients feel more comfortable ane less intimidated by you How to involve community in your challenge and why this is important How you use your challenge as a window for your potential clients to see what it will be like working with your company How to get your members of your challenge engaged by having a private FB group (with one dedicated point of contact person to manage it) What is a baseline of measurables for challenge members and how it will benefit you What is an extended sales cycle? Advice for upsells throughout the challenge   The importance of having a challenge that is replicable LINKS: http://www.lisekuecker.com/uncategorized/episode025