People who attend our geofarming webinar routinely ask us what type of content they should be sharing with their audiences. In this Silver Dollar episode of Stay Paid, we answer that question and provide a structure that helps ensure the content you create engages your audience, represents value to them, and produces leads more likely to convert. Join us to find out the #1 mistake creators make with their content that causes people to tune out, discover the three types of content that guarantee you always have something to share, and hear about the most overlooked opportunity to influence consumers to prefer your business over others. Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Blog: The Only 3 Real Estate Content Ideas You’ll Ever Need (don’t let the title mislead you; the ideas are applicable to all types of businesses) ·      Free e-book: Become a Content Marketing Machine You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 0:58     Framework to structure content 2:00     What are content and value pillars 3:30     #1 content marketing mistake 4:14     Educational content 5:03     Entertaining content 7:37     Endearing content 9:55     The power of the halo effect 11:32   Recommended mix of the 3 E’s 13:42   Action Item   Our Favorite Approach to Content Creation