We have a not-so-secret formula for product launches that help us sell out every time. Most people quit before they really dial in on their audience, messaging, and conversion, but those are the three keys to an extraordinary launch. Join us on this episode as we look at ways to increase your chances of getting in front of the right customer base and actively educating them about your offering. Plus, we also share a hack for using AI to create lead magnets and opt-ins that will actually get people to click!    IN THIS EPISODE, WE TALK ABOUT: The reality of lead conversion rates  Why buying email lists doesn't necessarily mean more sales  One of the best ways to be intentional about your message  The right balance between adding value and selling to your audience  Hiring experts who can help you reach your goals faster    RESOURCES DM the word LEADS to get my list of 270 unique opt-in ideas!  Text ROUNDTABLE to 310-421-0416 to get on the VIP list for the next roundtable strategy sessions.    CONNECT WITH LORI Follow Lori: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Listen to Earn Your Happy   CONNECT WITH CHRIS Follow me: @chriswharder Visit my website: chrisharder.me  Learn more about frello, my peer-to-peer lending app: frelloapp.com  Follow frello: @frello_app