Before your potential new client decides to buy your stuff, they're looking for ONE thing... Proof. You need to show that you're the real deal -- your product delivers results! Customers often don't even realize they're looking for this, but they are. That's why it's important for you to build these "credibility moments" into your buying process somewhere. In today's episode, we talk about 10 different ways brands can show authority and give their potential clients the social proof they need to feel ready to buy. See how many of these you already use in your business! And maybe add on a few more to your pipeline. Often, it's THIS element that unlocks the floodgates of sales.  Can you say "Quick win"?...