In this episode you’ll learn: Perception is reality - what you tell the market, the market believes! Never be afraid to talk to potential customers and get the data How Rob was able to offer business owners a product to not only solve their problems but create something that helped get more customer data Sales solve EVERYTHING! Make sure your business is a valid business opportunity before spending thousands on protection of that business What are the three things companies need starting out? Why sales and revenue are the only viable metric for a company The difference between entrepreneurs and business owners LINKS: