" Brand is the intangible sum of a business's attributes, including the way they answer their phones, print on aprons, or handoff bags. The other half of the equation is the human-to-human connection that a brand can build with people. Once a brand hits that state, it becomes something special and owned by the people."In this week's episode we invited Kyle Dufford, the President and Executive Creative Director of The Brand Leader, to talk about the importance of Brand. We dive into topics such as:Building an emotional connection with your customersThe foundation behind the logos & colorsMaintenance &  evolution over timeTune in! This was a great one.