Daniel Andersson, Chief Creative Officer at FutureBrand, discusses brand-led transformation, and the FutureBrand Index. Brands such as Apple and Jordan have achieved and sustained long-term success by effectively aligning their purpose with the overall brand experience. Beyond simply offering products, these brands have masterfully cultivated emotional connections with consumers, allowing them to play a meaningful role in people's lives. Today, Daniel shares his insights on brand-led business transformation. Show NotesConnect With: Daniel Andersson: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.