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Wendy Clark: “Creativity is the biggest, most important lever you can pull.”

Wendy Clark: “Creativity is the biggest, most important lever you can pull.”

FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman


Wendy Clark: “Creativity is the biggest, most important lever you can pull.”

FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman

ratings:
Length:
40 minutes
Released:
Aug 1, 2019
Format:
Podcast episode

Description

As Global President and CEO of legendary ad firm DDB, Wendy Clark keeps pushing the company to break new ground. (Consider the branded Broadway Show she wrangled for Skittles!) Learn why Wendy believes the best creative campaigns can only come out of trust; how she’s used her perch to create a more diverse workplace, and how her experiences at AT&T, Coca-Cola, and even her early stint as a shift manager at McDonald’s have made her the thoughtful leader she is today.  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Released:
Aug 1, 2019
Format:
Podcast episode

Titles in the series (90)

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.