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Byron Sharp: “Highly restrictive targets are a fantastic way to shrink brands.”
FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Currently unavailable
Byron Sharp: “Highly restrictive targets are a fantastic way to shrink brands.”
FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman
ratings:
Length:
38 minutes
Released:
Nov 10, 2022
Format:
Podcast episode
Description
Although Byron Sharp grew up on a sheep farm, he’s spent his career defying herd mentality. As Director of the Ehrenberg-Bass Institute for Marketing Science, Byron has debunked marketing conventions and helped brands stick to what works. Along the way, he wrote the seminal book “How Brands Grow,” which you can find on any CMO’s desk who is worth their salt. In today’s special episode of Math & Magic, Bob shares the mic with iHeart’s CMO Gayle Troberman for a conversation with Byron on the marketing strategies backed by science.See omnystudio.com/listener for privacy information.
Released:
Nov 10, 2022
Format:
Podcast episode
Titles in the series (70)
Tom Freston: “I never wanted to be a mainstream businessman. I still don’t.” by Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman