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Suzy Deering: “We are at the moment where everything changes. And a big reason we’re at that moment, is the F-150 Lightning.”

Suzy Deering: “We are at the moment where everything changes. And a big reason we’re at that moment, is the F-150 Lightning.”

FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman


Suzy Deering: “We are at the moment where everything changes. And a big reason we’re at that moment, is the F-150 Lightning.”

FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman

ratings:
Length:
38 minutes
Released:
Sep 22, 2022
Format:
Podcast episode

Description

Suzy Deering has been preparing to take the business world by storm since the second grade, and she certainly has. She’s shaped powerhouse brands like Verizon and eBay, and now serves as the Global CMO of Ford. Learn how Suzy’s experience shepherding landline customers to wireless is informing her marketing strategy around electric cars, and why your car isn’t just a car— it’s a lifestyle.See omnystudio.com/listener for privacy information.
Released:
Sep 22, 2022
Format:
Podcast episode

Titles in the series (90)

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.