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David Zaslav: “We’re betting for the long term.”

David Zaslav: “We’re betting for the long term.”

FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman


David Zaslav: “We’re betting for the long term.”

FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman

ratings:
Length:
42 minutes
Released:
Oct 3, 2019
Format:
Podcast episode

Description

In this week’s episode, Bob sits down with David Zaslav to learn how the Discovery CEO and President grew a network of just three channels (Discovery, Animal Planet and TLC) to become an international media powerhouse. Learn why David believes brands shouldn’t cater to everyone, how he’s been strategizing for a future when “people can watch anything on any platform,” and what high school tennis taught him about outworking the competition. Plus, why David prefers Shark Week to Puppy Bowl! Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Released:
Oct 3, 2019
Format:
Podcast episode

Titles in the series (90)

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.