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Tom Freston: “I never wanted to be a mainstream businessman. I still don’t.”

Tom Freston: “I never wanted to be a mainstream businessman. I still don’t.”

FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman


Tom Freston: “I never wanted to be a mainstream businessman. I still don’t.”

FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman

ratings:
Length:
41 minutes
Released:
Aug 29, 2019
Format:
Podcast episode

Description

Tom Freston has a rare skill: the ability to pair raw, creative visionaries with the establishment to create bigger and bolder ventures than either could dream up on their own. From his work at MTV and Viacom— creating a “hothouse” for nurturing talent and spreading TV networks  across the globe, to nudging Vice from a street magazine to an Emmy-winning news service and multimedia behemoth, learn why Freston thinks you need to stay humble, how owning the IP changed the game for MTV and Nickelodeon, and why not buying MySpace may be the smartest thing he did for his career. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Released:
Aug 29, 2019
Format:
Podcast episode

Titles in the series (90)

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.