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Michael Kassan: “If you can find chaos, there’s going to be opportunity.”

Michael Kassan: “If you can find chaos, there’s going to be opportunity.”

FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman


Michael Kassan: “If you can find chaos, there’s going to be opportunity.”

FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman

ratings:
Length:
44 minutes
Released:
Sep 26, 2019
Format:
Podcast episode

Description

Few people can charm and foster connections the way MediaLink Founder, Chairman and CEO Michael Kassan does. Learn how Michael changed the media buying business by treating it like a mutual fund; why audio is finding its way into more media mixes these days; and why he thinks more businesses and agencies need to go to therapy before breaking up. Plus, Michael reveals the savviest business advice you might have overlooked on the Hamilton soundtrack!   Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Released:
Sep 26, 2019
Format:
Podcast episode

Titles in the series (90)

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.