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Tony Coles: “We are sourcing stories that mainstream newsrooms would never tell.”

Tony Coles: “We are sourcing stories that mainstream newsrooms would never tell.”

FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman


Tony Coles: “We are sourcing stories that mainstream newsrooms would never tell.”

FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman

ratings:
Length:
45 minutes
Released:
Oct 20, 2022
Format:
Podcast episode

Description

In 2019, the Black Information Network— a full-time news service by and for the black community— was in the early stages of planning at iHeartMedia. But when George Floyd was murdered, Tony Coles, one of iHeart’s Division Presidents who had been overseeing BIN’s development, knew the platform needed to launch immediately. Tony, now President of BIN, reflects on how he and his team were able to spring into action so effectively, some stories that have made the biggest impact, and why triumphs deserve as much coverage as tragedies.See omnystudio.com/listener for privacy information.
Released:
Oct 20, 2022
Format:
Podcast episode

Titles in the series (90)

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.