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Gerry Laybourne: "Have you ever been slimed? It is wonderful!"

Gerry Laybourne: "Have you ever been slimed? It is wonderful!"

FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman


Gerry Laybourne: "Have you ever been slimed? It is wonderful!"

FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman

ratings:
Length:
41 minutes
Released:
Dec 26, 2019
Format:
Podcast episode

Description

Known as the "fairy godmother of Nickelodeon," Gerry Laybourne took a channel for pre-schoolers and turned it into a cultural phenomenon. Hear how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience (it was the first one to take kids' side!), and the real story behind why Nickelodeon started sliming kids. Plus, we get into how Gerry transformed the Disney channel; launched her own network, Oxygen, with Oprah; and how her new project, CHKN ,is creating a new type of sandbox for kids. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Released:
Dec 26, 2019
Format:
Podcast episode

Titles in the series (90)

How do the smartest marketers cut through the noise? And how do they manage to do it again and again? Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors.