44 min listen
Bonus: Our favorite Marketing Stories!
FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman
Bonus: Our favorite Marketing Stories!
FromMath & Magic: Stories from the Frontiers of Marketing with Bob Pittman
ratings:
Length:
17 minutes
Released:
Nov 26, 2019
Format:
Podcast episode
Description
Bob recounts a few of his favorite stories from Season 1-- from the real origin story behind Olivier Francois' "Imported from Detroit" tagline (it's way more spontaneous than you might think!), to Gayle Troberman's best tips for launching a guerilla campaign (it may involve a bag of cash.) Plus, Wendy Clark and Tim Castree discuss how to break through the clutter. And Fred Seibert reminisces with Bob about the incredible origin-- and effectiveness-- of the "I want my MTV" campaign. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Released:
Nov 26, 2019
Format:
Podcast episode
Titles in the series (90)
Fred Seibert: “When in doubt, count!” by Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman