There is a distinct difference between building a sellable business and building yourself a glorified job. Returning to the show to preach the importance of starting with the end in mind and planning your exit, is the admirable Michelle Sieler Tucker. Michelle is a world-renowned expert in the field of mergers and acquisitions, and a leading authority on buying, selling, and improving businesses. She is the Founder and CEO of Seiler Tucker Incorporated, a frequent guest on CNBC and Fox Business, and the bestselling author of Exit Rich (which is now available as an Audiobook)! In this episode, she walks us through the top mistakes that business owners make and how to avoid them. We learn about the importance of ensuring multiple revenue streams, marketing channels, and client bases, as well as trademarking your products separately. Michelle explains the role of processes and patents in scaling and selling a business and what makes a business more appealing to prospective buyers. Tune in to find out why your business should be built according to the criteria of your target buyer and what you need to do to increase your chances of exiting rich!
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