Jeff Sweat runs his own ad agency PR and consulting shop (Sweat and Co) in Los Angeles. Having started his career as a tech journalist he then moved to Yahoo where he got the chance to interact with a number of ad agencies. He then went agency side and had stints leading new business efforts at 72 and Sunny and Deutsch in LA before setting up on his own.My conversation with Jeff involved asking about his career trajectory and what he learned from his different experiences and inside agency cultures. We went onto talking about agencies today - how they have a unique opportunity to be real advisors to their clients and how important it is for agencies to practice what they preach to their clients by building their own differentiated and distinctive brands and cultures.Jeff is also a podcaster himself and has a very successful series- with Agencies under Quarantinehttps://www.sweatandco.com/quarantineHe is also a novelist which will be the topic for our next conversation. https://www.sweatandco.com/