Rob Campbell is a planner who thrives on being in the thick of the creative process. When it comes to creative work he wants to enhance it, inspire it, and nurture it. In the episode, Rob shares his philosophy on Strategy and some stories from his experiences which includes time spent at agencies HHCL, Wieden, and R/GA. Rob started out as a session guitarist - so he knows the creative process first hand. He was working with leading artists when he was just 18 years old.So, this is a must-listen if you are a strategist who is committed to inspiring better work and being intimately involved in the process.