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5- Bobby Ghoshal @Candid Co: How to do user research that is rooted in business

5- Bobby Ghoshal @Candid Co: How to do user research that is rooted in business

Fromd.MBA


5- Bobby Ghoshal @Candid Co: How to do user research that is rooted in business

Fromd.MBA

ratings:
Length:
52 minutes
Released:
Mar 6, 2018
Format:
Podcast episode

Description

Bobby Ghoshal is a co-host of a famous podcast High Resolution and a co-founder of a startup Candid Co. He has more than 15 years of experience in the design world and is a big proponent of bringing design closer to business.  In this episode we spoke about: how to do user research that is rooted in business problems how to measure and present results of your design work,  and how to hire and train a design team to become more business-savvy. Show notes: 3:55 How did Bobby get into design?  7:45 How 11-year old Bobby sold his art to parents 11:20 How Bobby's early sales experience translated into design 13:30  How to recognize if a designer is business-savvy? 16:40 How to train a designer to become more business-savvy? 21:30 How Bobby and his team does user research that is rooted in business challenges? 36:45 How does design team at Candid Co track and present results of design work? 41:15 Bobby's advice for designers who are just starting 46:25 What is one thing Bobby changed his mind about design after recording High Resolution?
Released:
Mar 6, 2018
Format:
Podcast episode

Titles in the series (100)

Business confidence for designers. The d.MBA is an online business program for design leaders, who aim to run more balanced organizations. We believe in a different business world, by design. The podcast is hosted by Alen Faljic, the founder and CEO of d.MBA and an ex-IDEO business designer.