From the academic corridors of Sweden to the bustling coffee shops and supermarket chillers of major cities worldwide; one company has seamlessly merged innovation with a global market strategy to dominate the plant-based beverage scene. That's right, in this latest Business Design Teardown, we’re diving deep into the world of Oatly. Join Alen, Franz, and Tom as they chart the journey of how this Swedish sensation not only pioneered the oat milk industry but also set new standards for sustainable business practices worldwide.From their groundbreaking enzyme technology birthed in Lund University to their masterful entrance into international markets, Oatly has consistently made bold, strategic moves that have positioned them as leaders in the plant-based revolution. In this episode we explore…
Oatly’s audacious decision to put brave brand leaders at the center of their business
How building buzz with baristas was at the center of their US go-to-market approach
The marketing campaigns that put them on the map, from lawsuits to that Super Bowl ad
Why brand bravery might not be enough for Oatly to survive an increasingly competitive market…
This Teardown tale of oats, strategy, and sustainability promises to be a treat! So grab your favorite plant-infused beverage, and let's embark on the Oatly odyssey.