42- Integrating Business Thinking in Design Sprint

21- How category design can help you create a dominant product (Dave Peterson @Play Bigger): Dave is a co-founder and Partner at , a consulting firm that coined the term category design and is advising companies on how to create and own new categories of products. They recently also published a book also called where they explain the... by d.MBA

52 min listen

11- François Chartrand @Headspace - How to design user-friendly and business effective cancellation process: is senior product designer at Headspace. In 2017 he was asked to design a new cancellation process for Headspace users who decided they no longer want to use the service. At first, François thought this will be a boring task but it quickly turned... by d.MBA

48 min listen

6- Dr. Sudy Majd @Candid Co: How to do user research rooted in business II: Sudy Majd is a customer experience research lead at Candid Co. In the fifth episode, I spoke with Bobby, a colleague of Sudy, and we talked a lot about the way they do user research at Candid Co so it only made sense to dive deeper into these topics... by d.MBA

50 min listen

1- Trent Huon @IDEO: Not thinking about business is bad design: Trent Huon is a business design director at IDEO Munich. After finishing his MBA, he first worked as a management consultant. As he never went through official design training, he had to learn design on the job when he joined IDEO. We talk about his... by d.MBA

61 min listen

8- Kate Rutter @California College: How to measure and quantify design: Kate Rutter is an adjunct professor at California College of the Arts. She is a phenomenal UX designer with a strong background in arts and painting, so she sometimes refers to herself as a sketchnoter and graphic recorder. But she also combines her... by d.MBA

60 min listen

9- Ben Burns @The Futur: Teaching designers how to run a creative business: is an award-winning designer, a digital director at , brand strategy design consultancy, and COO at (business education for designers). Ben has a fascinating story that took him from charging 50$ a logo to 100$ an hour and that... by d.MBA

56 min listen

25 - Good design is good business: Watch of the talk. Recently, I gave a talk titled "Good design is good business" at the UX/UI Meetup Berlin. I presented the synthesis of my research on the heritage and purpose of design. The basic question I was trying to answer is "what is... by d.MBA

23 min listen

23- Tulio Jarocki @Blinkist - Can design process be distilled into a checklist?: is a product designer at , a subscription service that summarizes non-fiction books so they can be consumed in just 15 minutes. The company has over 2500 books in its database, more than 6 million customers, and it has raised over $35 million. In the... by d.MBA

54 min listen

5- Bobby Ghoshal @Candid Co: How to do user research that is rooted in business: Bobby Ghoshal is a co-host of a famous podcast High Resolution and a co-founder of a startup Candid Co. He has more than 15 years of experience in the design world and is a big proponent of bringing design closer to business. In this episode we... by d.MBA

52 min listen

10- Jonathan Courtney @AJ&Smart: UX has become a commodity: is a co-founder of , a design sprint agency based in Berlin, which has worked with companies like Lufthansa, Slack, Google, Lyft, Bose etc. He is a host of podcast with Jake Knapp, author of Design Sprint. In one of the... by d.MBA

45 min listen

17- Christian Hertlein @N26 - How to organize design teams and promote design culture: is a head of design at , the mobile bank startup with over 1 million customers across 17 European markets. A year ago, Christian took over a team of designers in super fast growing startup and started integrating design across different departments... by d.MBA

50 min listen

7- Steve Vassallo @Foundation Capital: Empathy is killing your product: is a general partner at (VC firm that invested in Pocket, Netflix, Uber etc.). Prior to that, he worked as a lead designer at IDEO where he worked on a famous Cisco's 7900 series VoIP phone. He recently published a book "The Way to Design",... by d.MBA

49 min listen

19- How Jonathan almost bankrupted AJ&Smart: The second episode of Business Design Jam was all over the place. But in a good way ;). With Jonathan, founder of AJ&Smart and co-host of an awesome podcast Product Breakfast Club, we spoke about business models and concepts relevant for... by d.MBA

50 min listen

2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less: Joe Gerber is a business designer and a managing director of . After studying biology, taking an MBA, and working as a product manager, he joined IDEO as the first business designer in the New York office. In the episode we spoke... by d.MBA

50 min listen

12- Taco Carlier @VanMoof: How this designer disrupted the bike industry with a bike subscription: is a co-founder and CEO of , an Amsterdam-based company that design and manufactures awesome commuter bikes. Taco is an industrial designer who turned his love for bikes, design, and business into a successful company, which is disrupting... by d.MBA

45 min listen

20- Seven things every designer should know about business: A few weeks back, I published for designers who want to learn more about business. As the title already suggests, it covers seven most important business skills for designers. I decided to turn this guide into a podcast for those of you who prefer... by d.MBA

48 min listen

44- Why IKEA offers 0.99$ hot dogs?: In the fifth Business Design Jam, and (also a mentor in the d.MBA), discuss business design stories such as: why IKEA offers 0.99$ hot dogs after you bought furniture for hundreds of dollars, how created a competitive advantage by designing for... by d.MBA

52 min listen

14- Taig Mac Carthy @GIK - Blue ocean strategy turned into blue wine: is a graphic designer who decided to become an entrepreneur to realize his creative vision. As many designers, he wasn't fond of business but changed his mind once he started to get more into entrepreneurship. After reading the Blue Ocean Strategy, he... by d.MBA

54 min listen

13- Fabricio Teixeira @UX Collective - How to develop your business empathy: is a design director at the digital product agency and the founder of the , one of the best resources for blog posts, links, and resources for UX designers. In report, UX Collective editors wrote that "The UX designers... by d.MBA

45 min listen

16- Raffaela Rein @CareerFoundry - How to convince your boss to invest in design?: is a cofounder of the Berlin-based educational startup , which offers online courses on UX, UI, and web development. Career Foundry is one of the biggest players in this field with more than 10.000 students each year. Raffaela is also recognized as... by d.MBA

46 min listen

4- Marc Hemeon @Facebook: Design is not art: Marc Hemeon has a truly impressive CV. He has lead design at YouTube, Google Ventures, Oakley, Digg, Design Inc, Fflick and lately Ease Central. He has been designing since 1996 and is a true veteran in the design community. In this episode we... by d.MBA

83 min listen

34- Why you shouldn't always listen to customers: Customer is king. Especially to designers. We would do everything for them. We fight for what they want and need. But is that always a good idea? I would argue that it is sometimes self-destructive. That it is against what customers actually want.... by d.MBA

11 min listen

15- Amy Bonsall @IDEO - What is venture design?: is a head of venture design at IDEO. She currently works in the Palo Alto studio, leading a team of seven business designers. She is also an instructor in the recent IDEO’s course , which teaches venture design. In the episode we covered: what is... by d.MBA

54 min listen

30- Business costs are a design decision: When you open a yoga studio, will you hire yoga instructor full-time or will you find a contractor? Will you sign a one year lease for your studio that you can equip the way you want or will you try to rent a pop-up store that gives you more... by d.MBA

12 min listen

47- Andy Budd - The current state of design leadership: UX Designer and CEO of , Andy Budd curates the and and helped set-up . Andy is a regular speaker at international conferences like SXSW, An Event Apart and The Next Web. In this episode, we spoke about: the biggest learnings from the last Leading... by d.MBA

60 min listen

31- How to design for valuable customers?: Imagine you are running a hotel. Who would you rather have as a customer? High value but one-time visitor or an average customer who will keep coming back for many years? It depends, right? Lifetime Value (LTV) is a concept that can help us determine... by d.MBA

10 min listen

3- Joel Califa @GitHub: Business, yes. But users first.: Joel Califa is a senior product designer at GitHub. He recently wrote a very interesting and popular blog post Subverted Design, which describes what happens if designers forget that their first responsibility is still the user. You can read the... by d.MBA

56 min listen

22- Mackey Saturday - Business advice from a designer who created logos for Instagram, Oculus and Unsplash: is a world-renown graphic designer who created visual identities for some of the most famous brands of our time: Instagram, Oculus, Luxe and recently also Unsplash. He is currently running a brand agency based in New York City. In this podcast we... by d.MBA

51 min listen

18- How to design products that create new demand, not merely satisfy existing one: Business Design Jam (BDJ) is a new format of Beyond Users podcast. It’s a discussion with a fellow business designer about inspiring business design examples and the learnings we can take from them. In the first BDJ, I am joined by , a fellow... by d.MBA

50 min listen

27- Misaligned incentives, sustainable brands, rightsizing, and corporate innovation: The Business Design Jam is back. In the third session, , a business design partner at , and I discuss four business design topics: how misaligned incentives fundamentally hurt user experience across different industries and what we can learn from... by d.MBA

55 min listen

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42- Integrating Business Thinking in Design Sprint

42- Integrating Business Thinking in Design Sprint

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