52 min listen
44- Why IKEA offers 0.99$ hot dogs?
Fromd.MBA
ratings:
Length:
52 minutes
Released:
Jan 27, 2020
Format:
Podcast episode
Description
In the fifth Business Design Jam, Alen and Franz (also a mentor in the d.MBA), discuss business design stories such as: why IKEA offers 0.99$ hot dogs after you bought furniture for hundreds of dollars, how Soul-Cycle created a competitive advantage by designing for their employees instead of customers; and why designers should co-create with lead users, not just test after designs are made. The applications for the next d.MBA program just opened (Monday 27th January 2020). Apply for your spot at www.beyondusers.com/apply
Released:
Jan 27, 2020
Format:
Podcast episode
Titles in the series (100)
5- Bobby Ghoshal @Candid Co: How to do user research that is rooted in business: Bobby Ghoshal is a co-host of a famous podcast High Resolution and a co-founder of a startup Candid Co. He has more than 15 years of experience in the design world and is a big proponent of bringing design closer to business. In this episode we... by d.MBA