52 min listen
78- Pricing is UX
Fromd.MBA
ratings:
Length:
50 minutes
Released:
Jan 31, 2023
Format:
Podcast episode
Description
Discounting and Tesla are two words you never hear together. Elon Musk famously wrote in an email to Tesla staff that “There can never – and I mean never – be a discount on a new car coming out of the factory in pristine condition… The acid test is that if you cannot explain to any customer who paid full price why other another customer didn’t without being embarrassed, then it is not right.” So Tesla’s recent decision to deeply discount across its product range has many scratching their heads. Why is Tesla doing this now? What could it indicate about the state of the business? Will it have a long-term effect on their brand and position in the market? These are questions we dive into as part of the latest Business Design Jam. In this episode we cover: Why a business like Tesla might choose to discount The pros and cons of discounting 5 considerations before choosing to cut prices Why price is so intrinsically linked to UX How designers can add value to the pricing process - it’s not all maths!
Released:
Jan 31, 2023
Format:
Podcast episode
Titles in the series (100)
5- Bobby Ghoshal @Candid Co: How to do user research that is rooted in business: Bobby Ghoshal is a co-host of a famous podcast High Resolution and a co-founder of a startup Candid Co. He has more than 15 years of experience in the design world and is a big proponent of bringing design closer to business. In this episode we... by d.MBA