Eman Ismail, founder of Inkhouse talks to Charlotte about copy writing that converts new business prospects to clients, how to get started, what to focus on and many other shortcuts to bossing your copy content. This is the first / second of a two part episode. (delete as appropriate)Listen into this two-parter episode for answers to questions like:Who is better at copy that converts: B2B or B2C businesses?What are the opportunity costs for B2B of not addressing this?Any advice on how to nail great email strategy when you don't have a dedicated marketing person?What is an 'evergreen' email strategy, and why should businesses know about it? How do you recommend businesses new to converting copy writing get started? What are you excited about within the email and copywriting in the next few years? >> https://inkhouse.org.uk/>> https://www.instagram.com/inkhousewriting>> https://www.linkedin.com/in/eman-i307>> Be Your Own Copywriter https://inkhouse.lpages.co/byoc-e/>> The Email Rules The FREE 35-minute fast-track email class that teaches you how to boost your conversions and sales through email  http://bit.do/email-rules Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs <> Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book <