Watch the video version of the talk. https://www.youtube.com/watch?v=jxck_k6TIOI Recently, I gave a talk titled "Good design is good business" at the UX/UI Meetup Berlin. I presented the synthesis of my research on the heritage and purpose of design. The basic question I was trying to answer is "what is the purpose of design" and "how designers can achieve it". In this talk, I share my answer.