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Jeff Gothelf, LeanUX (Lean User Experience) for Software and Lean Startup

Jeff Gothelf, LeanUX (Lean User Experience) for Software and Lean Startup

FromLean Blog Interviews - Healthcare, Manufacturing, Business, and Leadership


Jeff Gothelf, LeanUX (Lean User Experience) for Software and Lean Startup

FromLean Blog Interviews - Healthcare, Manufacturing, Business, and Leadership

ratings:
Length:
34 minutes
Released:
May 23, 2014
Format:
Podcast episode

Description

Joining me for episode #199 is Jeff Gothelf (@jboogie), talking about "Lean UX" or "Lean User Experience," a key method for software development, usually used in conjunction with design thinking, agile development, and Lean Startup business practices. Jeff is author of the book Lean UX: Applying Lean Principles to Improve User Experience and he is Managing Director at Neo, the global product innovation company. Jeff is teaching a workshop in Austin on June 10 called "Lean UX Bootcamp: Agility through cross-functional collaboration." I barely know anything about LeanUX, but have chatted with Jeff before and read the first few chapters of his book... but my role here is to just ask questions... Jeff will explain Lean UX to us today. I'm taken by the parallels between Lean UX (along with Lean Startup) and more general "Lean," as I know it in manufacturing and healthcare. It's about deeply understand the customer and their needs, forming hypotheses, and iterating in an experimental and data-driven way... a departure from the old way of the designer "knowing" what the customer wants or a software company writing a huge specification document (about "half of which never got used," says Jeff). Lean UX designers are problem solvers, they "get out of the building," and they get their designs (or even just sketches) in front of customers to get feedback early and often. It's better to do small, inexpensive tests of change... if you're going to fail, better to fail early and fail often... and we'll be more successful as a result. That's good solid Lean thinking and Kaizen thinking. Please leave a comment and join the discussion about the podcast by visiting the blog page for this episode at http://www.leanblog.org/199. For earlier episodes of the Lean Blog Podcast, visit the main Podcast page at www.leanpodcast.org, which includes information on how to subscribe via RSS or via Apple iTunes.
Released:
May 23, 2014
Format:
Podcast episode

Titles in the series (100)

In this series, started in 2006, Mark Graban interviews leaders, practitioners, innovators, and legends in the ”Lean community.” Topics include Lean in manufacturing, healthcare, startups, and other settings. Special emphasis is given to leadership and management system concepts, including the Toyota Production System and related methods. But, we don‘t talk about ”Lean Six Sigma” much around here, if that‘s of interest to you... if you agree that Lean is more than ”just a bunch of tools in the improvement toolbox,” then this is the place for you. Visit the blog at www.leanblog.org. For feedback, email mark@leanblog.org. All past episodes, with show notes and more, can be found at www.leancast.org.