How do you know you’ve made an enormous impact in the world of business design? When you have a popular expression coined about you! Warby Parker set new standards for customer experience in the eyewear industry, and “The Warby Parker of…” has become shorthand to describe direct-to-consumer businesses that challenge traditional retail norms. The Warby Parker template is now commonplace in everything from luggage to mattresses, and from strollers to clothing. But how did they do it? With low pricing, high-end design, and a breakthrough try-at-home offering. You could say they executed a perfect business vision! ? But are Warby Parker still seeing 20:20 in 2023, or do they need a fresh prescription of business innovation to remain one of the kings of DTC? In this d.MBA Business Teardown we focus our lens on… Who controls the global eyeglasses market, and how Warby Parker took on this monopoly - How Warby Parker cut out the middleman to offer high-end design at low cost Why a shift from online-only to retail investment has supercharged Warby Parker sales The threats and opportunities for Warby Parker in its journey to profitability   www.d.mba