45 min listen
21- How category design can help you create a dominant product (Dave Peterson @Play Bigger)
Fromd.MBA
21- How category design can help you create a dominant product (Dave Peterson @Play Bigger)
Fromd.MBA
ratings:
Length:
52 minutes
Released:
Jan 22, 2019
Format:
Podcast episode
Description
Dave is a co-founder and Partner at Play Bigger Advisors, a consulting firm that coined the term category design and is advising companies on how to create and own new categories of products. They recently also published a book also called Play Bigger where they explain the category design process in detail. In this episode we spoke about: what is a category and category design, why do category kings capture more than 70% of economic benefits in an industry, and how did companies such as Salesforce, Tesla, and Qualtrics become category kings?
Released:
Jan 22, 2019
Format:
Podcast episode
Titles in the series (100)
13- Fabricio Teixeira @UX Collective - How to develop your business empathy: is a design director at the digital product agency and the founder of the , one of the best resources for blog posts, links, and resources for UX designers. In report, UX Collective editors wrote that "The UX designers... by d.MBA