Sudy Majd is a customer experience research lead at Candid Co. In the fifth episode, I spoke with Bobby, a colleague of Sudy, and we talked a lot about the way they do user research at Candid Co so it only made sense to dive deeper into these topics with Sudy. She has a PhD specialized in consumer behavior and behavioral economics.  In the episode we spoke about: doing proactive user research that anticipates rather than reacts to business challenges, how to mix qualitative and quantitative research methods, and how to find the right profiles for your research questions.  Show notes: 1:50 What did Sudy do before joining Candid Co? 6:20 How does academia work translate into Sudy's work at Candid Co? 8:20 An example of behavioral economic applied to Candid Co 11:00 How to proactively create briefs for user research 15:10 Research methods that Sudy uses in her work 19:50 What is a suitable sample size for quantitative and qualitative research 22:05 How to phrase questions for interviews and questionnaires 26:50 How to find the right profiles for user research? 35:30 How to bundle different research questions in one study 37:20 How does Sudy synthesise learnings?  39:30 What are the common mistakes that beginners make?  42:10 Who is part of the research team at Candid Co? 43:20 What one thing about design that surprised Sudy in a positive and one in a negative way?