52 min listen
10- Jonathan Courtney @AJ&Smart: UX has become a commodity
Fromd.MBA
ratings:
Length:
45 minutes
Released:
Jun 6, 2018
Format:
Podcast episode
Description
Jonathan Courtney is a co-founder of AJ&Smart, a design sprint agency based in Berlin, which has worked with companies like Lufthansa, Slack, Google, Lyft, Bose etc. He is a host of The Product Breakfast Club podcast with Jake Knapp, author of Design Sprint. In one of the podcasts, Jonathan explained why he thinks the golden age of UX is over and what designers should do to stay relevant. Answer: learn business, of course. In this episode we spoke about: three business skills that designers have to learn to design better (and get ahead in career) why Jonathan loves panic learning, how AJ&Smart launched online course on design sprint and generated €60k in pre-orders. Show notes: 2:15 How did Jonathan get into design? 7:20 Jonathan's panic learning 9:55 How AJ&Smart started? 14:00 The golden age of UX is over 18:50 Three business skills important for designers to master (product strategy, growth, marketing) 27:00 How can fluency in "growth" help designers on projects? 32:50 How do designers do good for business and users? 38:20 How does Jonathan learn about client's business? 40:30 AJ&Smart's online course on design sprints and how it generated €60.000 in pre-orders
Released:
Jun 6, 2018
Format:
Podcast episode
Titles in the series (100)
21- How category design can help you create a dominant product (Dave Peterson @Play Bigger): Dave is a co-founder and Partner at , a consulting firm that coined the term category design and is advising companies on how to create and own new categories of products. They recently also published a book also called where they explain the... by d.MBA